Gap on Existence

I was looking in Rolling Stone today. The first page was a Gap ad with a photo of Joe Anderson (?) wearing "The Private Leather Jacket" ($348.oo). Over the photo reads: "Create Your Own Mythology".

Now isn't that dead on?

Let's first remember that the truest definition of myth is not something erroneous, but something extraordinary, with meaning, and often something of history that is beyond the realm of science.

When a society strips itself of myth and ceremony, it loses more than story and ritual. What we are left with is a generation self-defining themselves. Self-creating. Living in the present. Not the past, nor the future. We have to make our own meaning.

But that's rather meaningless. Especially if our meaning is The Private Leather Jacket.